Due to the non-disclosure agreement I signed for my work at Amazon, I cannot show assets on my portfolio and can only disclose certain details on specific tented projects.
When I came to Amazon in 2016, it was as a UX Designer for the Global Prime Experience (GPX) Design team. Essentially the group functioned as an in-house design studio for all things Prime related. The easiest way to sum up who we were was if it had "Prime" on it, someone in that group touched it. UX design, visual design, and user research were core tenets of our work on every project.
Personally, I worked on the rollout of Prime and Prime delivery programs in multiple locales and worked with our teams in France, Italy, India, Japan and Germany (to name a few). Additionally, I worked on different marketing aspects of the Prime membership experience, creating a blog that showcased new releases & Prime benefits, and other refinements to the overall customer experience.
After about a year and a half, my team went through a re-org and I was placed on the Delivery Experience (DEX) team. While initially dismayed at having to depart a stellar cohort, I appreciated that the new team would expand the purview of who I would be designing for. Now our primary user audience would encompass non-Prime members, instead of exclusively "premium" Prime members, which I found far more compelling. I'd noticed that because we solely focused on elevating the Prime members' experience, it had the effect of devaluing the non-Prime experience.
On the DEX team, I worked to design, revise and update user flows for new and existing delivery programs, including Amazon Key in-car delivery and another project that aimed to make the fractured nature of the shopping experience and delivery times much more interconnected (ed. note: this was part of a tented project). There was also similar work done to redesign and template a new information hierarchy for the Holiday Delivery Calendar marketing pages. Additionally, I helped design a brand-new consumer program for the German market that required me to go through an end-to-end design process with the project manager and ultimately present it to stakeholders (ed. note: this was also a tented project).
Perhaps one of the most valuable development opportunities while I was on GPX and DEX was the user research studies we conducted. A great deal of work was done on a monthly basis to understand users' wants, needs, preferences, and feedback on the designs we would create. I personally sat in on a number of in-person user testing sessions for prototypes & designs we each built, then went through the analyses to gain insights on how to enhance my own work.
Outside of my normal work, I did find time to work on some extra projects for others at the company. I helped create the initial designs for the Texture and Hues site, a new storefront aimed at highlighting and educating consumers on African-American beauty products. Additionally, I did some graphic design work (posters, logos, etc.) for the Black Employee Network, the employee resource group I was involved with during my tenure.
